Toll Brothers
America's luxury home builder, helping buyers find new homes and communities
/ Overview
Toll Brothers is a luxury home builder operating in more than 30 U.S. states. Its website helps buyers search new home communities, quick move-in homes and home designs, and explore designer-appointed collections.
View Project/ Project Details
/ Provided Services
Website design
A premium look for a national luxury home builder.
Search and discovery
Search paths for new home communities, quick move-in homes and home designs.
Location browsing
Browse by state and metro area across 30+ states.
Brand storytelling
The builder's locations, architecture, customization and customer experience presented as clear reasons to choose them.
/ Challenge
Buying a new home is a big decision made over weeks, from the first idea of where to live to choosing finishes. The site has to support all of that: searching by location across 30+ states, comparing communities and designs, and making a premium brand feel as welcoming online as it does in a model home.
/ Solution
The homepage opens on the shopper's goal, "Your New Home Starts Here", with search for communities, quick move-in homes and designs one click away. Location browsing covers every market, and the page explains what sets the builder apart: prestigious locations, distinctive architecture, unrivalled customization choices and an extraordinary customer experience.
