GY Properties
A private real estate investment, development and management company
/ Overview
GY Properties is a Philadelphia-based private real estate investment, development and management firm. For 36 years it has acquired, built, renovated and managed multifamily residential properties across the Northeast, with 3,800 residential units, $1 billion in assets under management and 97% average apartment occupancy.
View Project/ Project Details
/ Provided Services
Website design
A confident, institutional look for a private real estate investment, development and management firm.
Content structure
Separate paths for properties, community, funds, team, careers and partners.
Investor presentation
The Gelfund Real Estate Opportunities funds and the firm's track record presented clearly.
Partner access
A partner login portal link built into the main navigation.
/ Challenge
A firm that develops, owns and manages its own properties speaks to several audiences at once: investors considering its funds, residents looking for a home, partners and lenders, and people considering a career. The website had to feel institutional and credible, and give each audience a clear way in.
/ Solution
The homepage leads with the firm's scale, "Creating Homes and Building Communities", and the numbers that prove it: 36 years of operation, 3,800 units, $1 billion in assets, 60+ transactions, 60+ employees and 97% occupancy. Dedicated sections serve each audience: featured properties, community work, the Gelfund Real Estate Opportunities funds, the team, careers and a partner login portal.
